A new OOHcampaign from Telecommunications operator Orange Egypt advertises the renewal of their service plans.
The French network provider, who celebrated their first anniversary with Orange as their official name in Egypt a few weeks ago, has launched a massive outdoor campaign to announce the renewal of all their service plans.
Importing the successful “Jungle” plan structure, as it is known across Europe and Latin America, the plans are categorized according to animals’ names to symbolize the main features of each plan.
Each ad showcases different plans, such as the Panther for speed data or the Dolphin for unlimited internet. We will also see the Whale, the Fox, and the Eagle, among other animals.
Double-decker poles, Large and X-Large uni-poles and Gates spread the campaign across the Greater Cairo to inform all viewers.
OOH Size: Uni-Pole | Large uni-pole
Region: North Africa
Tags: Global Brand | North Africa | Product Launch | Rebranding Campaign
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