There is no better place to spend good times of summer with family than at the City Walk, so a DOOH campaign has been released, inviting you to the Smurfs City, where you will be enjoying interactive activities like arts workshops, crafts workshops, soccer field, and a beauty corner, all these under one roof. In addition, the DOOH campaign invites families to visit the Smurfs City from 1st till 17th July 2021, where it is featured with a mushroom-shaped abode in the indoor courtyard. Meanwhile, you can meet Papa Smurf and Smurfette every weekend at 4:30 PM onwards, also the ad copy illustrates the two timings for the Smurf Activities; weekdays from 2 PM, whereas weekends from 10 AM. Moreover, it demonstrates that when you spend AED 100, you will join the fun in the courtyard for free, adding Citywalk. ae to visit for more information as well as City Walk's social media platforms, appearing alongside DSS's logo and Smurf’s website. This campaign popped up in the fourth week of June on Digital Screens in Dubai
