Elaziz Real Estate Development has climbed up on Greater Cairo's billboards to establish its brand identity as a company that aims to offer unique and modern projects in the heart of Egypt. For the first time, Elaziz has launched a massive awareness campaign to gain maximum recognition and familiarity as a brand that is a subsidiary of Hosni Abdul-Aziz Sons Contracting Company which is one of the largest and most well-known contracting companies in Egypt and the Middle Eastern region. The real estate developers take the approach of getting inspired by historic and legendary foundations in order to build the future for ongoing generations. The main slogan for the campaign which is used in all ad visuals translates to We Build the Future with the Legacy of The Past. The ad copy also provides the company's hotline which is 15706. The campaign heavily induces dark or navy blue as the main colour along with white, which project feelings related to power, authority, importance, responsibility, success and integrity. To find out more on Elaziz Development's campaign, check out Monitoring Out-of-home (MOOH), the dedicated media intelligence agency and analysis system functioning in both Cairo and Dubai, for additional details on the campaign's budgets, locations, types, kinds and more.
