Wady el Nile updates the OOH campaign that promotes their latest residential project upville in 6th of October City.
After their last slogan “Your life start up”, this campaign invites us to “Rise above”. With a totally different style, the ads show romantic images of the Pyramids at night and the “upville” logo seems to be made up of a constellation of stars. Doodles of balloons decorate the night-time image that offers high-end properties in a prominent location.
With megas, Large and X-Large uni-poles, the campaign can be spotted all across the city.

Upville invites us to “rise above”-00
Upville invites us to “rise above”-00

Campaign Credits

Industry: Real Estate

Brand: upville

Advertiser: Wady el Nile

OOH Size: Uni-Pole | Large uni-pole

Country: Egypt

Region: North Africa

Tags: 6th of October City | North Africa

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