Etisalat rises on UAE's billboards to release its latest bundle for the Emirati Etisalat users called "Emirati Freedom Plan". The new Freedom Plans are a variety of postpaid plans that give subscribers the freedom to keep any conversation going with unlimited national and international calls on select plans. The bundle also offers consumers to reach more people at a reduced price rate by committing to these plans for up to 12 consistent months. The Emirati Freedom package also gives users the opportunity to enjoy exclusive benefits on data & mobile internet as well as extra minutes and acquiring instant access to Smiles 'Unlimited Buy 1 Get 1' vouchers. 

After Etisalat UAE's last campaign which announced personalized offers, the telecom agency is now offering consumers to save up to AED 1,200/year with the new Freedom Plan which includes features described as; Roam like home, MyData Plan & Internet Calling Plans, Bill Limit, Value-added services and Multi-SIM. Plans start from 100 AED/month until 1000 AED/month as well as the premium plan. The advert uses the motto that "Freedom is an outstanding plan that connects you with your loved ones". 

The campaign was distributed across the UAE in cities including Dubai, Sharjah and Ajman during the third week of June as a new and limited campaign. 

The Art & Science of OOH

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