The highly anticipated summer shopping extravaganza in Dubai is finally back for a thrilling season. Dubai Summer Surprises (DSS) has spiced up the billboards of Dubai with a new exciting OOH campaign, bringing amazing deals and crazy promotions from your most loveable and popular retailers. This campaign appeared on the billboards, releasing the 23rd edition of Dubai Summer Surprises 2020 in its latest OOH campaign. This year, take advantage of incredible discounts and offers on interiors, cosmetics, fashion, and lifestyle brands at stores all over Dubai to snap up during Dubai Summer Surprises 2021. You can also enjoy a full day of shopping with up to 90% off on more than 100 brands. Additionally, you have a chance to win a brand-new Mercedes C200 and AED 25,000 in cash, as well as a daily opportunity to win AED 10,000 and spend AED200 at Nakheel Mall or Ibn Battuta Mall. Dubai Summer Surprises will be serving a range of live entertainment and fun activities for the whole family. For instance, Tom and Jerry Cheese Town will present the history and evolution of the family with original works of art and sculptures which offer the ultimate opportunities for photography and plenty of fun games for the family. The ad copy invites you to “Enjoy The Opening Celebrations” on 1 July 2021 with a show starting from 7:45 PM at Dubai Festival City Mall and the Burj Khalifa, Downtown Dubai. On the other hand, the visuals are displaying spectacular Night views of Burj Khalifa and Dubai Festival City Mall on the billboards. This new campaign starts in the fourth week of June on Digital Screens in Dubai
