The University of Bolton, Academic Centre – Ras Al Khaimah was founded in 2008 and is accredited by the Ras Al Khaimah Government. The University of Bolton aims to be the destination for the Best value of British Education in the UAE and the Middle East by providing high-quality learning opportunities without the time and expense of going to the UK. The University of Bolton debuts on the billboards of Dubai with an OOH advertising campaign, offering undergraduate and graduate degree programs in a variety of fields, including Accounting, Computing, Law, Psychology, Business Management, Civil Engineering, Electrical & Electronics Engineering, and Mechanical Engineering. The ad copy illustrates a straightforward call-to-action for registration; adding contact numbers and the website, alongside different social media platforms to follow. This new campaign starts in the second week of June for the first time with a limited location on Digital Screens in Dubai