After decades of adhering to the rules of corporate watchmaking, Maximilian Büsser broke all the chains in 2005 and founded the MB&F – Maximilian Büsser & Friends. MB&F shimmers on Dubai’s billboards with an astonishing OOH advertising campaign, presenting the 2021 new editions of the MB&F LM101. This time, MB & F popped up on the billboards to present new dial colors, made in stainless steel, returning with a couple of design tweaks and a double hairspring on the dazzling flying balance wheel. The LM101 has a diameter of 40mm and a height of 16mm in all three 2021 variations - white gold, red gold, and stainless steel. In addition, the dials appear to float in space above the top plate of the movement, which is etched with sun rays in royal blue, purple, and light blue. This campaign has shown up on the billboards for the first time with a limited location on Digital Screens in Dubai.
