SHARE is a rewards program & application conducted by Majid Al Futtaim that adds value to your daily lives by earning cashback in SHARE points through dining, grocery shopping, mall shopping, as well as cinemas and entertainment. SHARE allows you to use your points to pay for your purchases, earn rewards and offers everywhere, redeem & save, along with sharing your points with those who matter. The campaign encourages the Emirati audience to join SHARE today and enjoy an amazing shopping experience that does not require a physical card. The app makes it a lot easier to access all your benefits, offers & account information from one place on your smartphone. The advert shows that this super promotion includes sales of up to 90% off and it will take place on Thursday, July 1 from 10 am to 10 pm on a huge variety of products & brands at Majid Al Futtaim's Malls such as; Mall of Emirates and City Centers. The ad copy also excites consumers by informing them that they can win up to one million SHARE points when spending at least Dhs 300. Share your receipts using the SHARE App and you will automatically enter the draw prize and the winner will be announced on Sunday the 4th of July. The campaign was released in the last week of June and took the form of Digital Screens around Dubai City.
