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A renewedOOH campaign from Real Estate developer Capital Developments keeps the promotion of their Laguna Bay project in Sokhna.
An evolved concept from their previous campaign, the new ads showcase the view of the sea at sunset from a living-room window, as well as the view of a private swimming pool against the sea in the background. Both designs include ad copy in white, block capital letters that reads “100% sea view”. The soft colors of the sunset, with the sky and the sea taking most of the image will transmit an instant feeling of summer!
Double-decker poles, together with Large and X-Large uni-poles bring us the stunning sea view on different locations across the Greater Cairo.
Industry: Real Estate
Brand: Laguna Bay
Advertiser: Capital Developments
OOH Size: X-Large uni-pole | Large uni-pole
Region: North Africa
Tags: Ain Sokhna | Summer Campaign
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