A renewedOOH campaign from Real Estate developer Capital Developments keeps the promotion of their Laguna Bay project in Sokhna.
An evolved concept from their previous campaign, the new ads showcase the view of the sea at sunset from a living-room window, as well as the view of a private swimming pool against the sea in the background. Both designs include ad copy in white, block capital letters that reads “100% sea view”. The soft colors of the sunset, with the sky and the sea taking most of the image will transmit an instant feeling of summer!
Double-decker poles, together with Large and X-Large uni-poles bring us the stunning sea view on different locations across the Greater Cairo.

Stunning sea view at Laguna Bay-00
Stunning sea view at Laguna Bay-00

Campaign Credits

Industry: Real Estate

Brand: Laguna Bay

Advertiser: Capital Developments

OOH Size: Uni-Pole | Large uni-pole

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Country: Egypt

Region: North Africa

Tags: Ain Sokhna | Summer Campaign

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