Egyptian TV network Al Nahar goes massive again with a new OOH campaign to advertise their upcoming shows for the Holy month.
Over their usual mix of white and blue backgrounds, the ads this time include a traditional Egyptian cloth in blue hanging in the back and elegant calligraphy that reads “Ramadan sweeter”. In the foreground, we see the TV stars of the shows that will keep us company during Ramadan – among the many faces, Mustafa Hosny, Hana Shiha, Ahmed Fahmy, or Mai Omar. Talk shows, religious teachings, and TV series will delight the whole family during the holiday.
The ads also include the icon of mago.tv, the online portal where viewers can enjoy the shows any time, any date.
With a variety of billboard sizes, gates and special branding zones like the OUTSITE set, the campaign seems massive in size and reach and can be spotted on most major roads across the Greater Cairo.

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