The pioneering and most vast online marketplace that revolves around auctions in the Emirates is considered to be Emirates Auction which has come out on UAE's billboard arena to hype up the Emirati audience who reside in Sharjah to get the best possible and preferred number plates. The outdoor advertising campaign induces a high level of clarity and transparency since it shows availability of many different number plates based in Sharjah. Emirates Auction focused its last campaign in Sharjah and Ajman, however this time, the company also shines on Dubai's OOH arena for the first time. The visual also encourages people to check the website and drives them to download the application and start bidding through Google Play or App Store. The ad copy also highlights that the marketplace is backed by Sharjah Police Headquarters which carries a strong element of credibility and reliability. The campaign was launched in the second week of June as a limited campaign taking the form of Uni-Poles, Mega Coms and Bridge Billboards around main streets of Dubai and Sharjah
