Originally inspired by the dynamic Vanguard collection, the Franck Muller Vanguard Yachting Anchor Skeleton thrives to present a creative and aesthetic vision of time with affirmed nautical details on UAE's exclusive OOH arena. The watch features all the seagoing details derived from the deep blue shades witnessed while yachting and the sea world inspired each delicate detail of this newly born timepiece of superior elegance and class. 

The open-worked bridges are intensely noticeable in the visual and they were created to highlight the watch's architecture while also revealing the entirely in-house manufactured movement. This travel companion is available in 18K yellow, white and rose gold, as well as in bronze and stainless steel. Franck Muller created the perfect alchemy between the traditional mechanical movement and the watchmaking performance of the 7 days power reserve. The ad copy reflects an optimal sporty and stylish timepiece for ocean lovers, with bridges clearly influenced by anchors and a compass rose at 6 o'clock. A well-balanced design that exemplifies Franck Muller's passion for authentic craftsmanship and the art of details. 

The ad copy also informs consumers that this collection is currently available at The Dubai Mall. The campaign was distributed as Uni-poles across Dubai City.   

The Art & Science of OOH

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