A new OOH campaign advertises the imminent exhibition Supermarket Expo 2017 around the city. The 4-day event, which is usually celebrated every year just before the Holy Month of Ramadan, showcases food, beverages, cosmetics, detergents, and home appliances. Attracting national and international traders, it is a great business gateway for Egyptian retailers, food manufacturers, consumer goods suppliers, and packaging firms. The ads display a bright green background, with a colorful supermarket shopping bag filled with a wide variety of food items. The ad copy reads “All you are going to need and more value for money”, along with details of the running dates and location of this international trade event and exhibition. With Double-deckers, Flags, Large and X-Large uni-poles, the campaign can be seen in several areas of Greater Cairo.
