Egyptian investment bank NAEEM has replaced previous OOH campaign to advertise a different investment product. Over a black background like their previous campaign for Banque Misr’s fund, which had to be pulled due to controversy over the advertised terms, NAEEM advertises “NAEEM Real Estate Box”, a closed-end fund for those interested in Real Estate Investment. With ad copy that reads the starting date for subscribing the fund and the website to find the documents, the ads even include the License number from the EFSA (Egyptian Financial Supervisory Authority). Better safe than sorry with the details! With Gates, Large and X-Large uni-poles, as well as light boxes, the campaign can be seen across the main districts of Greater Cairo.
