Etisalat by e& (previously Etisalat Group) has launched a new outdoor media campaign targeting the Youth with Demagh Tanya specially designed for them. Under the slogan “Imagine Tomorrow”, which the Emirati company has been using since last year, the ad copy plays with the traditional Egyptian phrase “another head in another planet”. In the artwork, two astronauts’ heads can be seen floating in outer space communicating with each other. Completely different from their Emerald campaign that we reported last month, it seems that in the complex and challenging telecom space we breathe in Egypt, Etisalat is focusing their efforts at customer centricity, therefore designing plans with a clear target customer. Mega-signs, uni-poles showcase this campaign across the Greater Cairo.
