Talaat Moustafa Group Launches Egypt’s First Green Smart City, NOOR Capital Gardens on Cairo’s Billboards

Throughout an interview with “Al-Hekaya” program, presented by Amr Adib on MBC Egypt channel, Hisham Talaat Moustafa, the Chairman of the Board of Directors of the Talaat Moustafa Group (TMG), introduces the first residential city with future technology, Noor Capital Gardens, stating that Noor City is located close to the New Administrative Capital (NAC) in partnership with the New Urban Communities Authority (NUCA).  

At the same instance, TMG Holding has launched a new OOH advertising campaign on Cairo’s billboards, revealing Noor City to people on the roads with competitive payment plans, after reinforcing its promotional campaign for Madinaty, Celia, and Privado in its previous OOH campaign. The new project is 5,000 acre, including 140,000 housing units alongside fully-fledged and integrated services from commercial, government, administrative and other amenities. It's worth knowing that the new city will include modern applications and cutting-edge technologies like 5G technologies, high-speed Wi-Fi, advanced fibre optics infrastructure, and the latest security systems like CCTV cameras & control rooms. In order to achieve sustainable development, the new city is placed at the forefront of fourth-generation cities. Moreover, the new project is designed to be a safe and smart city, highlighting that transportation will be electric to reduce pollution to the environment.      

The visuals display the cheerful atmosphere of living amid the greenery at Noor Capital Gardens, highlighting architectural designs, suited all your needs. For the first time in Egypt, Noor City’s prices and plans are reasons for massive demand, wherein it offers affordable and reasonable prices, whether for investments or housing, as it is shown over the billboards that the payment plan extends to 15 years. In addition, this project offers down payments for residential units starting from 37,900 EGP, whereas down payments for villas starting from 132,750 EGP. 

Are you eager to know more about Talaat Moustafa Group’s campaign? including OOH types, budget, locations, and more, only visit  Monitoring Out-of-home (MOOH), Cairo’s, and Dubai’s dedicated OOH media intelligence company.