Skyline University College (SUC) was founded in 1990 in a city that is considered a hub for education, heritage, and culture; this city is Sharjah. SUC has carved out its name in the academic field to become one of the leading universities in the Northern Emirates. It provides students with innovative and creative approaches in all areas in order to meet the future needs of the industry and enable the students to become socially responsible in a dynamic global environment. In addition, it equips the students with the knowledge, competencies, and creative skills to be well-prepared for suitable career opportunities globally. After celebrating 30 years of empowerment on Sharjah’s billboards in its previous campaign in December 2020, Skyline University College has reappeared over the billboards of UAE with out-of-home (OOH) campaign, inviting you to join SUC and secure your admission to be ready for the Digital Future. In other words, Skyline University College opens doors to great opportunities that await you there, wherein it provides a Bachelor Business Administration (BBA) in Marketing & Retail Management, Public Administration, Information Systems, International Business, Tourism, and Hospitality Management, Innovation & Entrepreneurship, Accounting & Finance, and Human Resources Management & Psychology, also it offers a Bachelor of Science in information technology. Moreover, it offers master of business Administration (MBA) programs in International Business & Marketing, Sustainable Development, Finance, Project Management, Strategic Human Resources Management, E-Governance, and Strategic Management & Leadership. As for the ad copy. It highlighted the University’s website and contact number as a straightforward call-to-action to connect with the university and discover your higher education needs. This campaign started in the fourth week of May on Rooftop Billboards at Sheikh Zayed Road and Kuwait Street (Al Karama). In addition, it appeared on Bridge Billboards at Airport Street and Sheikh Rashid Road, also on Lampposts Billboards at Rabat Street in Dubai. Moreover, it emerged on UniPole at Sheikh Mohammed Bin Zayed Road in Ras Al Khaimah and Last but not least on Lampposts Billboards at Sheikh Mohammed Bin Zayed Road in Sharjah. Therefore, it implies that this campaign was a massive campaign
