With summer vibes around the corner, Amazon hits Cairo’s billboards with an OOH advertising campaign to dazzle people on the roads with the Summer Mega Sales from Souq.com. This new campaign appeared after bringing alluring deals, offers, discounts, and coupons of the Mobile Mania Sale that started a few days ago; on the 6th of June in its previous campaign Similar to its previous summer mega sale’s OOH campaign in July 2020, Souq.com has landed on the billboards with the same colorful and popular color palette theme, showcasing multiple and various products. It illustrates 4 partitioned colors, each color showcases a specific product category from Electronics, Home Appliances, Fashion, and FMCG division. The ad copy is presenting the Summer Mega Sale that will start on 19 June with discounts up to 70%, so there are 4 days left for the awaited Summer Sales Festival. While beneath each template, CIB, ValU, and Arab Bank appear in partnership, as CIB offers 6 months installments with 0% interest for CIB credit cards. Moreover, Arab Bank presents an additional 25% discount and up to 3 months installments with 0% interest for Arab Bank credit cards. Last but not least, get an extra 10% discount and pay on installments up to 60% months with no down payment with ValU. Having so many questions regarding Amazon’s campaign? You can visit Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai to know the campaign’s budget, types, kinds, locations, and more.
