Justin time for the summer, ASDC launches a new OOH campaign across the Greater Cairo to promote Somabay, their beautiful peninsula paradise on the Red Sea.
Situated on the Red Sea coast, the self-contained community of Somabay boasts some of the most beautiful sandy beaches of the Red Sea and panoramic views of desert mountains. With a variety of Real Estate developments and Hospitality resorts, this holiday gateway suits every taste.
The ads showcase stunning aerial photographs of the seamless golf course that overlooks the Red Sea, and the wooden jetty that walks right over the coral formations of Bay Point. The ad copy simply reads “Outstanding by Nature” – sure these pictures speak a thousand words!
Medium, Large and X-Large uni-poles around the city portray this beautiful paradise of Egypt’s Red Sea.

Outstanding nature at Somabay-00
Outstanding nature at Somabay-00

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