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Boohoo Group to release a New OOH Branding Campaign for PrettyLittleThing via Dubai’s Billboards

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Boohoo Group to release a New OOH Branding Campaign for PrettyLittleThing via Dubai’s Billboards

Boohoo Group has reappeared on the billboards with an OOH advertising campaign for the international fashion wear brand “PrettyLittleThing” to keep branding its name in UAE by bringing a classy beige jumpsuit to Dubai’s billboards. This campaign has shown up after reinforcing its brand identity in its previous OOH campaign.  

PrettyLittleThings UAE is always keen to stay up-to-date with the latest products offering. This time, the British fashion wear brand presents a classy and trendy beige jumpsuit with a price of 78 AED. The new campaign features a model standing with a pose wearing a jumpsuit from the PrettyLittleThings’ collection, keeping its renowned tagline "Fashion, Beauty, and Lifestyle", appearing on a white template. On the other hand, the ad copy added LittlePrettyThings’s website as a call-to-action for checking out the latest and updated products. The campaign was seen during the first week of June with a limited location; on Hoarding Billboards at Sheikh Zayed Road in Dubai

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