Boohoo Group has reappeared on the billboards with an OOH advertising campaign for the international fashion wear brand “PrettyLittleThing” to keep branding its name in UAE by bringing a classy beige jumpsuit to Dubai’s billboards. This campaign has shown up after reinforcing its brand identity in its previous OOH campaign.
PrettyLittleThings UAE is always keen to stay up-to-date with the latest products offering. This time, the British fashion wear brand presents a classy and trendy beige jumpsuit with a price of 78 AED. The new campaign features a model standing with a pose wearing a jumpsuit from the PrettyLittleThings’ collection, keeping its renowned tagline "Fashion, Beauty, and Lifestyle", appearing on a white template. On the other hand, the ad copy added LittlePrettyThings’s website as a call-to-action for checking out the latest and updated products. The campaign was seen during the first week of June with a limited location; on Hoarding Billboards at Sheikh Zayed Road in Dubai
Industry: Fashion & Accessories
Advertiser: Boohoo Group
OOH Size: Hoarding
Country: United Arab Emirates
Tags: Awareness Campaign | Dubai | Sheikh Zayed Road | UAE | United Arab Emirates | PrettyLittleThings | PrettyLittleThings UAE | Boohoo Group
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