Ahmed Seddiqi & Sons have launched a new OOH campaign for the renowned Swiss brand “Bovet” on the roads of Dubai, presenting the timepiece that won the prestigious Mechanical Exception award at the 2020 GPHG (the watchmaking industry’s version of the Oscars), the Bovet’s Récital 26 Brainstorm Chapter Two in 2020, after introducing the highly impressive watch “Récital 26 Brainstorm Chapter One" in 2019. Meanwhile, Ahmed Seddiqi & Sons presents another watch, the marvelous timepiece “Récital 23”. Ahmed Seddiqi & Sons’ new campaign has popped up after charming the audience with the first orange-colored sapphire crystal watch, the booming Hublot Big Bang Tourbillon Automatic Orange Sapphire in its previous campaign.           

New for this year, Bovet’s Récital 26 Brainstorm Chapter Two is presented in a slightly more classic version, made of 18K red gold with three dial colors possible. Bovet’s Récital 26 Brainstorm Chapter Two is available with a translucent green quartz dial, blue Aventurine glass dial, and translucent blue quartz dial. In the same vein, the billboard presents another marvelous watch “the Récital 23”, featuring the “writing slope” case which has a “diamond bezel, diamond dial markers, and diamonds completely embracing the lovely sloped case and sparkles from every angle” available with sparkling Blue Aventurine Glass Dial. This new campaign has shown up in the first week of June with limited location; on UniPole Billboards at Sheikh Zayed Road in Dubai

The Art & Science of OOH

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