The National Bank of Egypt spikes Cairo's billboard scene with their latest awareness campaign after the successful OOH campaign of Momken that popped up on our roads during Ramadan, supported with emotional TVC, it gained high reach and admiration of the Egyptian market. Worth mentioning, Momken means “Possible” in the sense of “You Can” which is the reason for the campaign’s popularity. 
All NBE cardholders are now able to withdraw their cash from any gas station without additional charges. Many gas station chains are included within the offer, such as Emarat Misr, Petromin, Misr for Petroleum Services, and Gastech. NBE described cash away as your pension or money waiting for you in gasoline! NBE made the POS machine a way to withdraw your money or pension from any gas station that has the sign of the NBE.

If you have additional questions associated with NBE's campaign, you can check out Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company & analysis system in Cairo & Dubai to know the campaign's budget, types, kinds, locations & more.

Campaign Credits

Industry: Banking

Brand: National Bank of Egypt (NBE)

Advertiser: National Bank of Egypt

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign

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