Egyptian TV channel AlHayah launches new outdoor campaign to present their scheduled programs for the Holy month of Ramadan. Over a different background from their usual OOH campaigns, drama, comedy and general-public TV shows are showcased in each ad, which includes photos of the TV program’s cast and the name of the show. We find lots of renowned stars, such as Bayoumi Fouad, Amir Karara, Horeya Farghaly, and Bosy, among many other famous faces. The campaign uses uni-poles and double-decker poles bring this campaign to life across the Greater Cairo.
