Akhbar Al Youm is hosting a phenomenal real estate exhibition that will be held from the 3rd till the 6th of June under the main administration of the Prime Minister of the Arab Republic of Egypt, Dr. Mostafa Madbouly. The event is mainly sponsored by Arex Egypt and it will be hosted by the Akhbar Al Youm Expo for Real Estate. The event will take place at Cairo's International Convention Centre. 

The campaign's chosen graphic design was basic and very informational. The main color used was dark blue which is associated with reliability and security. The color is also known to stimulate productivity and is commonly used to promote trust. The ad copy contains all the information consumers are expected to have background on such as the address which will be at Nasr City. The billboard also shows that the exhibition will be at hall number 4 along with the date, logo and sponsors. 

If you would like to gather additional information on Akhbar Al Youm's campaign for its real estate exhibition, you can visit Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai to know the campaign's budget, types, kinds, locations, and more. 

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