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Aheadof the start of Ramadan, Tarek Nour’s TV channel Al Kahera Wal Nas has appeared on the billboards of Greater Cairo with their latest OOH campaign.
Joining other TV networks in their race to entertain families during the Holy month, the channel of “Cairo and the People” has appeared in selective locations with a catchy color background and the slogan “The boldest in Ramadan”. It seems like the Egyptian channel, which last year won Al Fagr newspaper polls for best Ramadan show with “Nafsana Got Talent”, plans to repeat the feat this year.
As part of the Tarek Nour Group, the largest communications group in Egypt and the Middle East, the TV channel includes the brand’s iconic logo of Tarek Nour’s face enveloped by the name of the network. Over the bright yellow background of the ads, the bold black typo of the logo and ad copy certainly made it the boldest campaign!
Industry: Broadcast Media
Brand: Al Kahera Wal Nas
Advertiser: Tarek Nour Communications (TNC)
OOH Size: Double-decker Pole
Region: North Africa
Tags: Ramadan Campaign
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