One of the leading Islamic financial institutions in the UAE, Emirates Islamic, aligned with Expo 2020 to be the official banking partner for Expo 2020 Dubai’s theme “Connecting Minds, Creating the Future”.  

Emirates Islamic is committed to offering customers with innovative Islamic banking products, services and solutions. Emirates Islamic partnership with Expo 2020 Dubai supports the vision of the Vice President and Prime Minister of the UAE and Ruler of Dubai, His Highness Sheikh Mohammed Bin Rashid Al Maktoum, may God protect him, to make Dubai the Islamic economy’s worldwide capital.  

As the official Islamic banking partner for Expo 2020 Dubai, Emirates Islamic seeks to create great things for the future from helping people in need, developing child education plans to supporting enterprises. Meanwhile, Emirates Islamic creates a sustainable future from producing an award-winning mobile banking app, supporting the purchase of electric automobiles to developing an eco-friendly e-savings account. At the same time, they create a future for mobility from inducing public transportation using the Emirates Islamic RTA credit card to their finance solutions.  

As for the ad copy, it announces that Emirates Islamic becomes the “Islamic Banking Partner for Expo 2020 Dubai” with the motto “Together We create the future”. On the other hand, the visuals are cheerful, showing off a blue sky and small kids painting, as a metaphor of creating and drawing a bright future. This new campaign starts in the first week of May on Bridge billboards at Sheikh Mohammed Bin Zayed Road, Rabat Street, Al Ittihad Road and Sheikh Zayed Road in Dubai.

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