It would be an understatement to say that Gucci has many fans and celebrity endorsements since Gucci is turning 100 years old this year. The brand released the campaign in James Cordan’s famous talk show. Gucci released its Beloved collection of star-studded handbags and there were 7 major celebrities who tapped into Gucci’s newest campaign which was all over Dubai’s billboards and digital screens. Some of the ambassadors endorsed in the campaign include; Serena Williams, Harry Styles, Diane Keaton, Awkwafina, Sienna Miller, James Corden, and Dakota Johnson. 



The billboard shows Sienna Williams carrying the Jackie 1961 Bag from the line Gucci Beloved and it is very simply and professionally designed. The background is plain white which makes the logo and photographs pop. In the lampposts, the ambassador Dakota Johnson is seen holding the Dionysus and Diane Keaton is wearing the Marmont Gucci Beloved edition. 

The campaign “Gucci Beloved” is a new campaign that started in the first week of May and was placed in several prime locations including a Uni-Pole in Sheikh Zayed Rd, a Digital Screen in Al Mustaqbal St and at Boulevard Al-Shaykh Muhamad Bin Rashid. Regarding the lampposts, they were available at Jumeira St. Dubai. 

The Art & Science of OOH

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