The premium local brand, Mega Ice Cream, has glammed up on the billboards of Cairo with an extensive OOH advertising campaign, calling people to double their joy this summer with the new Mega Double strawberry, after promising the audience during the holy month of winning a golden bar. Following the jingle on the TV commercial, featuring the lovely actress Amina Khalil, the visuals caught the eye on the roads, displaying the new yummy Mega Double strawberry ice cream; two layers of chocolate filled with strawberry sauce in between. On other billboards, the campaign features the lovely actress Amina Khalil, enjoying the new delicious Mega Double Strawberry ice cream. As for the ad copy, Mega new flavor guarantees a delicious treat, as obvious in بينك وبين نفسك حاجة لذيذة, followed by Mega's famous slogan “Only me and Mega or as it is known in Arabic “أنا وميجا وبس”. So, if you are looking for something delicious this summer, Mega new Double Strawberry is definitely your sidekick this summer! Having so many questions regarding Mega Ice Cream's campaign? you can visit Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai to know the campaign’s budget, types, kinds, locations, and more
