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Second halfof May has seen many initiatives preparing the fundraising strategies for the month of Goodness, such as the OOH campaign launched by leading Islamic association Al Shareyah.
With traumatizing images of ill babies, the campaign aims at awakening the generosity of viewers and fundraise donations for their Childcare Center – though a few billboards have been dedicated to their Radiology Center. With the slogan “One hundred years of giving”, the ads include all the details about the different ways we can donate – SMS, mobile app, bank transfer, etc.
Megas, Large and X-Large uni-poles spread the campaign around the Greater Cairo to raise awareness of the need for donations for children medical treatments.

Al Shareyah focuses fundraising efforts on child medical treatments-00
Al Shareyah focuses fundraising efforts on child medical treatments-00

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