The Swiss watch manufacturer, Hublot watch is the first brand to mass-produce sapphire cases on a large scale, starting with the Big Bang Unico Sapphire in 2016 in new color variations like yellow, red, and blue. This year, Hublot charms the audience on the roads of Dubai with the first orange-colored sapphire crystal watch, the booming Hublot Big Bang Tourbillon Automatic Orange Sapphire. This campaign is getting back to the billboards of Dubai after promoting Hublot’s Big Bang Unico.  

On a ginger orange background, the visuals show off the first of its kind timepiece that is equipped with a completely new tourbillon movement with three sapphire bridges and self-winding. As for the copy, it presents to you the new Hublot Big Bang Tourbillon Automatic Orange Sapphire, you can find it at “The Dubai Mall”, “Mall of the Emirates”, and “”. Hublot’s new campaign starts in the first week of May; on UniPole Billboards at Sheikh Zayed Road in Dubai.

The Art & Science of OOH

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