Versace went big for its latest product launch of the Dylan Turquoise Eu De Toilette Blue. The fragrance is young, fresh, and sensual that combines mandarin, lemon, and hints of musk and wood. It is also complemented with vibrant fruity accents of guava and blackcurrant along with a pinch of floral tones including freesia and jasmine. The bottle for the fragrance reflects the brand heritage as it is very elegant, with curved lines inspired by Greek art and a crystal-like material with a turquoise tone to distinguish the product extension from the rest of the collection which includes Dylan Blue Pour Femme and Dylan Turquoise Hair Mist. The campaign consists mainly of print ads that showcase the bottle of the new fragrance and its leading face, Hailey Baldwin posing on Cavallo Island. The Italian fashion house portrays the scent in photographs shot by Harley Weir. Hailey flaunts her modeling skills in a baby blue or light turquoise dress which maintains the theme of product and campaign. Hailey is wearing gold jewelry as earrings, bracelets, layered necklaces, rings, and an anklet. Hailey had a slicked-back hairstyle that goes very well with the sun-kissed makeup look and the oriental accessories. Professional Jacob K was the hairstylist for the shoot and Isamaya Ffrench on makeup. As per Donatella Versace’s instruction, Hailey brings her Cali spirit to the super-soaked photo session illuminated by droplets of saltwater. The OOH ad was displayed in the form of uni-poles and lampposts across Sheikh Zayed Rd in Dubai, and the campaign is the first of its kind. It started in the first week of May and is currently ongoing.