With yellow background, a new teaser campaign popped up recently throughout Dubai streets. A direct message and a yellow background give a sense of fun, energy, and attention-grabbing. The wide range of yellow catches the eyes from a distance, and accents of yellow on the ad gives an energetic feeling and makes the audience feel optimistic and cheerful, ideal for a teaser ad of an upcoming brand We've got to know the campaign insiders. SEEN is a Dubai-based retail portal specializing in fashion, will offer the market exclusive collections, and luxury designs to customize your every outfit, and redefine your style with confidence for every occasion. The ad visual is too simple and straightforward as a perfect teaser for an exciting brand. However, the yellow background made all the work for the brand to come up with the reveal campaign. The campaign came up during the first week of May. With a basic teaser ad message Opening Soon the campaign is published in limited locations a few billboards and Digital Screens on King Salman bin Abdulaziz Al Saud Street.