La Casa hits more than 10 of Cairo’s primary billboard sites, with details on their latest furniture and décor exhibition which is annually hosted. The event which everybody waits for will be from the 27th till the 30th of May 2021. The campaign states that the event will take place at Egypt’s International Exhibitions Center (EIEC). 

The advertiser, O.K Trust makes sure that the location of the exhibition is very clear and visible to people driving by the billboards and it will be held in the Fifth Settlement. La Casa also states that there will be up to 50% off on furniture and interiors only in the period of the exhibition. This fact has previously proven to attract people from different target segments. La Casa managed to get relevant and high-end sponsors and business candidates for the campaign and conference. The Platinum Sponsor is Richie Furniture while the Golden Sponsor is Hub Furniture. There is also a Financial Partner involved which is Premium Card. 

The designs of the billboards are very creative and artistic. The main colors used for the backgrounds of the billboards are ruby red, blue as well as navy blue. Each billboards show a set of different pieces of furniture that are authentic in quality and design. The graphic design and ad copy used by the company ensure that La Casa is offering the latest innovations, trends, and designs. The exhibition will showcase up to 200 national and international furniture brand and it is the most developed Furniture Expo. In Egypt. 

If you have any additional questions regarding La Casa’s campaign, you can visit Monitoring out-of-home (MOOH), the dedicated OOH  media intelligence company and analysis system in Cairo and Dubai, to know the campaign’s budget, types, kinds, locations, and more.

Campaign Credits

Industry: Events & Exhibitions

Brand: La Casa

Advertiser: O.K Trust

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Country: Egypt

Region: North Africa

Tags: Promotional Campaign

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