A member of Al-Futtaim group of companies, IKEA specialized in producing a wide range of practical, well-designed, and high-quality home furnishings that are made with love and care, has brighten up the billboards of UAE with an extensive OOH advertising campaign, bringing up special offers in celebration of Eid Al-Fitr. This campaign has made its appearance via billboards after its recent OOH campaign. IKEA is promising their audience in the streets of UAE to enjoy 25-50% off on over 400+ selected items in-store and online, starting from 6 till 22 May in celebration of Eid Al-Fitr. Therefore, become an IKEA Family member for free and enjoy the discounts on quilt sets, beautiful gifts for your little ones, new kitchen essentials, cooking essentials, rugs and much more products from IKEA to add a fresh and welcoming vibes to your home. The visuals have shown up with a partitioned background on a mint green-themed template, displaying on the other side of the background special home products and furniture from IKEA. Meanwhile, the ad copy shows the value of each home's furniture and interiors, under the motto of “Celebrate Eid with Special Offers for Special Moments” that has appeared bilingually in English and Arabic on the billboards. IKEA’s campaign has popped up in the first week of May; on Hoarding Billboards at Sheikh Zayed Road in Dubai.
