Eid Al-Fitr is around the corner and it will be celebrated in the next few days, as it is known that Eid Al-Fitr season is one of the most essential film screening seasons of the year. Therefore, El Sobky Production hits the billboards in the street of Cairo with an outdoor advertising campaign to announce their new upcoming movie for Eid Al-Fitr named “Deedo”, following its last OOH campaign. Following the film’s trailer that aired on TV Channels a few days ago, the film’s poster has landed on the billboards of Cairo to be ready to roll in Eid Al-Fitr. The movie is starring the Egyptian actor-screenwriter Karim Fahmy, Huda El Mufti, Bayoumi Fouad, Hamdy El Marghany, and Mohamed Tharwat. Besides, the movie includes special guests like Ahmed Fahmy, Sheko, and Hisham Maged. Regarding the plot, the movie is a light comedy that centers around Deedo who is going to rob a rich scientist with the help of a group of his friends, but this wealthy scientist discovers their plan and shrinks them to the size of fingertips by using his science experiment. It has claimed that the movie “Deedo” is based on several movies like “Downsizing”, “Honey, I Shrunk the Kids” and “Fingertips” which translates in Arabic “عقلة الأصبع”. Having so many questions regarding Deedo’s campaign? you can visit Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai to know the campaign’s budget, types, kinds, locations, and more.
