Following their TV commercial, Egyptian Steel Group has impacted the outdoor media landscape of Egypt with their new OOH campaign. With Ronaldo up front wearing the company’s uniform, the campaign advertises the “New Generation of Steel”, the holding’s slogan, with an inspiring photo of steel workers in perspective and minimalist ad copy. It seems like the collaboration between young business tycoon Abou Hashima and CR7 is not limited to ON TV… Hala Egyptian Steel! Established in 2010, the Egyptian Steel Group has grown to become the largest manufacturer of green steel in the world. Under Abou Hashima and Sheikh Mohamed Bin Suhaim Al Thani’s management, the holding operates with an avant-garde policy on sustainable development. Top scorer Ronaldo is very selective when it comes to the use of his image, so his participation in Egyptian Steel’s campaign means the company is reaching extraordinary results not only in Egypt, but internationally as well. We have found uni-poles, and die-cut double-deckers, strategically positioned at several locations in the Greater Cairo, and we expect there will be other locations across the country too.
