El Araby Group, back with a new branding campaign featuring the Italian cooker brand La Germania cooker, since their last year's OOH campaign in 2020 The campaign ad visual this time showcasing La Germania's cooker with mentioning The ones who appreciate the Italian taste, as well as The Italian Genius in a Complete Safety System, capturing shots of women standing proudly with the cooker to convey the level of satisfaction for its targeted segment, and the ad bottom part including El Araby's logo, hotline, and their Facebook page & web address for any further information You can reveal more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.