Dar Al Ber is considered one of the first charities in the UAE. It was established in Dubai in 1399 Hijri, 1979 AD as per the ministerial decree by the Ministry of Social Affairs as a charity, cultural & social firm. The Dar Al Ber Board of Directors has been formed according to the directives and decisions of His Highness, Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President, Prime Minister, and Ruler of Dubai - may Allah protect him. Since their start, they aiming adopts organized regulations of administrative procedures & systems and is keen to be applied effectively and efficiently to achieve the objectives of the charity and social fields

Dar Al Ber via new campaign popped up recently with limited locations during the second week of this April, spreading their Ramadan message vibes to gather zakat for helping more, save more lives, the ad visuals mentioning their direct message "philanthropists please come forward zakah", as well as a call-to-action message via their website or hotline number for zakah, the campaign billboards appeared via Uni-Poles at Al Khail Road, Al Khawaneej Street, Dubai

The Art & Science of OOH

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