The luxurious Swiss watchmaker, Vacheron Constantin, has turned up in the streets of UAE with an Outdoor advertising campaign to display its exceptional watches from different collections, following its latest OOH campaign.

The Maison Vacheron Constantin was founded in Geneva in 1755 and is the world's oldest continuously operating watch manufacturer. Vacheron Constantin has been the faithful custodian of unique technological knowledge and ingenuity for over 260 years, and each timepiece embodies the search for perfection and the values cherished by Vacheron Constantin.

The ongoing campaign "ONE  OF NOT MANY" of Vacheron Constantin made its appearance on an attentive white template, showcasing models wearing from Traditionnelle and Egérie collections. On the other hand, on the lamppost billboards, it has shown up other exceptional collections like Patrimony. The ad copy appears bilingually; in both English and Arabic languages.

This OOH campaign has emerged in the second week of April; on Hoarding billboards at Umm Suqeim Street and on Lamppost Billboards at Jumeirah Street in Dubai

The Art & Science of OOH

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