The leading real estate developer, Al Borouj Misr Development has turned up again on the billboards of Cairo to hype the audience up with the new project of the tallest tower in Africa, 6ixty Iconic Tower, appearing on the road since its latest campaign in March 2021. The OOH campaign has popped up on billboards to introduce the tallest tower in Africa, claiming “The first Skyscraper” in Egypt that includes commercial, administrative, and hotel units. 6ixty Iconic Tower is located in the heart of the New Administrative Capital, overlooking all main roads and the central park of New Capital. The tallest tower in the New Administrative Capital has 49 floors completed, with another 30 floors under construction. The project also returns back to billboards to announce that AL-Borouj Misr Development contracts with Alchemy Interior Studio to take over the duties of the interior design of the project. The campaign returns with different visuals, wherein the visuals appear on a black template with a touch of gold color that has shown up on the ad copy and logos, displaying an imaginary photo of the 6ixty Iconic Tower. The hotline appears at the bottom of the background as a call to action in case having more inquiries. Furthermore, the partnerships who participated in this huge project made their present at the bottom of the background. Having so many questions regarding 6ixty Iconic Tower’s campaign? you can visit Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai to know the campaign's budget, types, kinds, locations, and more.
