Etisalat Misr has launched a new OOH campaign to strengthen the promotion of their latest charging card benefits, with a new limited-time offer.

Using the regular branded backgrounds of Etisalat, the ads showcase the varied charging cards with artwork that informs viewers of the benefits when they load airtime. Bold ad copy also informs of how to activate the bonus.

The campaign was launched during the last week of November, just in time for the new month, and uses Large and X-Large uni-poles, Gates, Billboards, and Lightboxes in several districts of Greater Cairo.

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The Art & Science of OOH

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