Aldar is considered one of the leading real estate developers in Abu Dhabi, and through their iconic developments, Aldar became one of the most well-known in the United Arab Emirates, and wider Middle East region. Aldar developed exciting and innovative projects, such as the internationally recognized HQ building situated in the Al Raha Beach development, the Gate Towers in Shams Abu Dhabi on Al Reem Island, in addition to Yas Island’s F1 circuit. Their property portfolio is diversified and balanced, with residential communities accounting for around half of assets, retail property representing a third, and the remainder split between commercial and hospitality.




Aldar operates according to high standards of corporate governance and is committed to operating a long-term and sustainable business and seeks to create quality, comfortable, desirable destinations that enrich the lives of Abu Dhabi residents as well as tourists within the Emirate. Since Aldar released their last OOH promotional campaign of “Good buy 2020” offers, they back this year to announce one of their biggest wide luxuries projects "Noya Viva" through Dubai streets, which represent the second phase of its highly successful Noya development on Yas Island, featured as one of most high quality, well-located homes in Abu Dhabi.

The ad visuals campaign popped up via Dubai billboards during the second week of April, media by Group Plus, on Digital Screens at Al Safa Street, City Walk, Dubai Marina, Jumeira Street, LA MER, as well as Financial Center Street, besides other Hoarding in Sheikh Zayed Road, Dubai.

Campaign Credits

Industry: Real Estate

Brand: ALDAR

Advertiser: ALDAR Properties PJSC

OOH Size: Digital Screen | Hoarding

OOH Agency: Group Plus

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Country: United Arab Emirates

Region: MENA

Tags: Al Safa Street | City Walk | Dubai | Dubai Marina | Financial Center Street | Sheikh Zayed Road | UAE | United Arab Emirates | Jumeirah Street | La Mer

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