Every Ramadan, Charities, and foundations appear on the billboards to help people in need. The well-known foundation, Bait Zakat has turned up on the billboards of Cairo with an extensive outdoor advertising campaign to encourage people to pay their zakat, since its last OOH campaign. The art of giving which is known as Zakat is considered one of the important principles of Islam, as it is one of the five pillars of Islam. Zakat purifies our hearts of jealousy, selfishness, greed, envy, and hatred. Meanwhile, it fosters goodwill instead. The renowned Bait Zakat has shown up in the streets of Cairo, conveying different messages to induce people to pay their zakat to help poor and needy individuals. Wherein, the ad copy shows the impact of Zakat on People's life in every aspect of life. In other words, the ad copy says that your Zakat provided thousands of scholarships, treated thousands of patients, as well as furnished thousands of houses. Besides, it facilitated marriage for thousands of brides. At the bottom of the background, write the way to donate your zakat either via their website “Baitzakat, ORG.EG” or Vodafone Cash “*9#”. Meanwhile, the ad copy adds the hotline for more inquiries and Bank account numbers for paying your Zakat and Sadaqa. The ad copy also clarifies that the charity is “Under the supervision of the Grand Imam of Al-Azhar”. Having so many questions regarding Egyptian Zakat and Charity’s campaign? you can visit Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai to know the campaign's budget, types, kinds, locations, and more.
