Following the evolution of their “Rise Above” and “New phase launch” campaigns, Egyptian real estate developer Wady El Nile has launched yet another OOH campaign to announce the launch of new developments inside upville mega-compound. The campaign is colorful and catchy, focusing exclusively on the new launch with the messages “The new neighborhood of Upville October” and “Upville… Skyville”. Launched in the second half of January, the campaign uses large and x-large uni-poles, mega signs, gates, and various serial across the Greater Cairo, with a stronger presence in and around 6th of October City.
