The beloved brand Nissan has returned on the billboards of UAE with its special offer, under the slogan “Pay Nothing This Ramadan” that also took place last year for Ramadan 2020. Nissan’s new campaign has shown up on an extensive OOH advertising campaign, following its last OOH campaign.       

The ad copy is employed in English and Arabic languages, promising their audience to get 1-year registration, 2 years insurance, 5 years service, and 5 years warranty during the holy month of Ramadan. The best part of Nissan 2021 Ramadan's offers that the visual showcases distinctive models of Nissan vehicles which are X-Trail, X-terra, kicks, Maxima, Altima, Patrol, Pathfinder, and Sunny. Meanwhile, Nissan’s distinctive models appear on a background that reflects a shadowing of UAE’s buildings, also there are Islamic ornaments and motifs behind cars to make people feel Ramadan. On the other hand, all the unique benefits have popped up on different lampposts in “OWN OR LEASE” and “DOWN PAYMENT SUPPORT”, calling their audience to “VISIT US TODAY”.   

The ad was witnessed in the second week of April; on Unipole billboards at Sheikh Mohammed Bin Zayed Road in Sharjah, on Rooftop billboards at Al Ittihad street in Deira, on Lampposts billboards at Sheikh Zayed Road in Dubai, and on Digital screen at Al Ittihad street in Dubai.      

The Art & Science of OOH

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