The leading luxury brand Chanel has made its presence on billboards of UAE on an OOH advertising campaign to hype up their audience with the new collection of ready-to-wear bags for spring-summer 2021.

The renowned brand Chanel is always keen to create a new and comfortable sartorial style since Coco Chanel decided to liberate women from corsets and lace frills by introducing sailor tops and wide-leg pants, as she believes that “Nothing is more beautiful than freedom of the body”. The campaign has popped up on UAE’s billboards to showcase their new collection for spring-summer 2021, focusing on bags. The brand logo has appeared bilingual that reflects Coco Chanel’s style: simple, minimal but elegant, featuring a model on the background wearing Coco Chanel’s new collection for spring-summer 2021 bags.     

The OOH campaign has shown up in the first week of April; on Unipole billboards at Sheikh Zayed Road in Dubai.

The Art & Science of OOH

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