Just before the winter cold hits the city, El Araby Group is back on the billboards of Greater Cairo promoting the water heaters of Tornado, one of the appliances dealer’s best-selling brands in Egypt.

The ads feature both, gas and electric water heaters, over a pastel-colored background that matches the new fashionable colors of the Autumn season. Below the ad copy that emphasizes the quality-price equation of the international brand, El Araby also includes their hotline and online contact details.

Launched at the beginning of November, the new campaign uses Large and X-Large uni-poles, Gates, Lightboxes, Billboards, and Flags on the highest trafficked roads of Greater Cairo.

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The Art & Science of OOH

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