Leading online portal souq.com has come back to the billboards of Greater Cairo to announce the “White Friday Sale”, the platform’s own version of discount-craze Black Friday.

With comedy actors Khaled Mansour and Shadi Alfons from SNL Bel Araby, the ads promote the portal’s “biggest sale of the year” and feature mobile phones from leading brands such as Samsung and Xiaomi as catchy promotion.

The new campaign showcases the new image of souq.com as the latest subsidiary of giant online retailer Amazon, and can be spotted on selected roads of Greater Cairo on Large and X-Large uni-poles, Double-decker poles, Gates, Mega signs, and Flags.

Souq.com launches "White Friday" offers-00Souq.com launches "White Friday" offers-01
Souq.com launches "White Friday" offers-00Souq.com launches "White Friday" offers-01

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