An overdue outdoor campaign across the Greater Cairo announces the IHS International Handicrafts Show that is taking place this week. The ads that announce the event showcase the organizers and major sponsors of the show, an initiative which aims at creating a global platform for handicrafts, to strengthen trade exchange and direct selling between the participant countries. The campaign was installed after the event started and can be seen on strategic locations across the city using Large and X-Large uni-poles, T-Poles, Billboards, and Flags.
